The Story of God Is So Kind & Co.

My name is Jadesha Hair, and I’m the founder of God Is So Kind & Co.— a faith-forward lifestyle brand born not just out of creativity, but out of conviction.

My journey into entrepreneurship started in 2019, during my college years. What began as a few custom Greek pieces made in my dorm room quickly grew into a thriving business known as MissToo Made It: Greek Boutique. I built it from the ground up—scaling from late-night orders on campus to eventually opening a storefront and serving customers nationwide. It was bold, successful, and deeply personal.

But in 2024, everything changed.

That year, God radically encountered me. He didn’t just refine me—He resurrected me. He uncovered years of buried pain, false identity, pride, soul ties, and the idols I didn’t even know I had. He said, “It’s time to heal, My daughter,” and in that healing, He opened my eyes to truth.

As I drew nearer to Christ, I couldn’t unsee what He revealed. I denounced my membership in Alpha Kappa Alpha Sorority, Inc. and closed the doors to MissToo Made It: Greek Boutique—all out of obedience. I could no longer glorify what I knew in my spirit no longer honored Him. I chose to surrender the very things I once built my identity on in order to walk fully in who He was calling me to be.

And from that obedience, God Is So Kind & Co. was born.

This brand is more than clothing—it’s a lifestyle of surrender. Every product is designed to reflect a life that says yes to God: bold in faith, set apart in conviction, and anchored in truth. Each collection is a piece of my story—one that I believe speaks to many. Whether you’re growing in your walk with Christ or just beginning to seek Him, I pray our pieces become a reminder that you are not alone—and that God is still kind.

My prayer is that this brand always points back to Jesus. Not to success. Not to me. But to the One who is worthy of every yes.

ALL ABOUT GOD IS SO KIND

MISSION STATEMENT

At God Is So Kind & Co., our mission is to boldly proclaim the Gospel through high-quality clothing and lifestyle pieces that reflect the beauty of obedience, the strength of faith, and the undeniable kindness of God. As a faith-forward, luxe-inspired lifestyle brand, we create for the believer who chooses to live set apart—faithful, unashamed, and fully surrendered. Each item is intentionally designed to be both a witness and a statement, pointing back to the transformative power of Christ.

VISION STATEMENT

God Is So Kind & Co. is a luxury Christian apparel and accessories brand for the bold and faithful. A reflection of a life fully surrendered — it captures what it means to walk with Christ no matter the cost. GISK exists to glorify God through style — merging modest luxury with obedience. We create elevated essentials for believers building what matters in heaven, not just here on earth.

What does "God Is So Kind" mean?

The foundation of God Is So Kind & Co. lies in John 3:16:

"For God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life."

This verse reflects the ultimate act of kindness and love. But God’s kindness is more than blessings or ease—it’s found in the way He refines us. Sometimes, His kindness is seen in what He takes away, as He removes the things that hinder our growth and draws us closer to Him.

For me, God’s kindness was in healing the wounds I tried to ignore, breaking the chains I thought I couldn’t live without, and awakening me to His holiness and love. His kindness is why I stand here today, sharing this vision with you.

When you wear or use our products, my prayer is that you’re reminded of God’s unending kindness and how He’s working in your life—even in the hard places. Let’s spread that kindness to others, just as He has called us to do.

Thank you for being part of this journey. It’s an honor to walk with you as we reflect on God’s goodness and share His love with the world.

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